In Store Music Solutions

Turning lookers into shoppers

The power of music to alter customers’ moods has been a proven fact for many decades.  As far back as the 1920’s so called “piped music” has been a feature of shopping malls and arcades.

We are also familiar with the term “elevator music”. This has been used to describe those nondescript sounds pumped into the background in order to fill the uncomfortable silence experienced in those cell-like, vertical people shuttles.

The simple truth remains that music can be used to dramatically influence peoples’ moods. To capitalise on this phenomenon retailers have sought to develop In Store Music Solutions

 

Music works better with a message

Media Group, the business audio specialists have developed considerable expertise in exploiting the power of music to liberate more dollars from unsuspecting shoppers. 

The subtle influence of planned music programs can have a dramatic impact on keeping a customer shopping for longer. It can also assist maintaining them in a frame of mind that is receptive to product promotions and a salesperson’s suggested-selling technique.

In creating more effective In Store Music Solutions the team at Media Group offer retailers a complete package format that includes informative messages.

 

Be your own radio boss

Media Group carefully constructs instore programs that combine music and messages to turn your instore audio into a virtual radio station. The major difference is that as the operator of the “station” you have full control over all the audio customers are exposed to while they are on the premises.

It’s more than the perfect solution. Unlike tapping into the local FM station you are able to eliminate the risk of any competitor “noise”.

The music from Media Group comes from their extensive library of Royalty Free Music so by not relying on playing an iPod or CD you also remove the possibility of offending customers with any risqué song lyrics.

The use of Royalty Free Music instore also means you are not liable to fork out money every year to purchase those compulsory licences from APRA and PPCA.

 

Get in tune with a free 30 day trial

Take advantage of the tremendous power of a Media Group program of instore music and messages. On the Media Group website click the In Store Music icon and then arrange a free 30 day trial. Head to www.mediagroup.com.au .